Concepts

Flavour exploration: Global inspiration in action

ConceptsFood & Nutrition
Experience the concepts
Each concept is designed to help you stay ahead of evolving consumer expectations, offering the texture, flavour and familiarity that consumers crave.
Balancing global flavour exploration with smarter reformulation

Consumers are increasingly adventurous in their flavour choices, seeking authentic global profiles that tell a story. Globalisation, travel and social media continue to fuel cross-cultural experimentation, with shoppers embracing taste that blend local authenticity with global inspiration. From bold Latin American combinations to aromatic Southeast Asian herbs and comforting European classics, flavours and formulations are evolving to bring the world closer to home.

Bringing global concepts to life

Dutch fries with spicy ketchup, creamy mayonnaise and satay sauce

Inspired by European street food culture, this concept combines classic Dutch-style fries with layered sauces that introduce cross-cultural appeal. The spicy ketchup adds bold heat, the creamy mayonnaise delivers indulgent richness while the satay sauce introduces a distinct nuttiness and depth, creating a familiar yet globally inspired snacking experience.

Concept: Dutch fries
Prototype highlight
  • Creamy mayo: Egg-free, low-fat and fibre-fortified, formulated with natural preservatives to maintain stability
  • Spicy ketchup: Sugar free and fibre-fortified, delivering bold flavour while support reduced-sugar positioning
  • Satay sauce: Flavour-enhanced and fibre-fortified, with natural preservation to ensure stability

Mexican tomato salsa and queso

This Mexican-inspired pairing brings together bold vibrancy and creamy indulgence. Our queso delivers a smooth, rounded mouthfeel with a rich blend of expertly balanced cheese flavours, offering depth and body. Complementing it, our Mexican salsa delivers a bold, authentic flavour profile, balanced with acidity for a vibrant kick.

Concept: Mexican tomato salsa and queso
Prototype highlights
  • Queso: Flavour-enhanced and protein-fortified, formulated with natural preservatives to support stability and performance.  
  • Salsa: Flavour-enhanced and protein-fortified, preserved naturally to maintain freshness and bold taste. 

South American Batida Mocktail

Inspired by the tropical South American flavours, our Batida mocktail blends the lush, creamy notes of a coconut with exotic fruits for a refreshing yet indulgent experience.

Concept: South America batida cocktail
Prototype highlights
  • Flavour-enhanced and fibre-fortified, delivering both sensory enjoyment and functional benefits. 

By combining market insights with our technical expertise and formulation support, we help manufacturers create products that capture cultural excitement while meeting modern expectations for health and stability.
Experience the concepts
Each concept is designed to help you stay ahead of evolving consumer expectations, offering the texture, flavour and familiarity that consumers crave.
Balancing global flavour exploration with smarter reformulation

Want to explore innovative ingredients and global flavour solutions?

Submit your request and a member of our team will be in touch.

Flavour exploration: Global inspiration in action | IMCD New Zealand