BENTONE GEL EUG V MB is a specially prepared Non-animal origin dispersion of an organically modified hectorite that provides rheological control, suspension and emulsion stabilization. It imparts predictable, reproducible and stable viscosity along with shear-thinning properties. BENTONE GEL EUG V MB excellently suspends pigments and actives while also providing controlled alignment of special-effect pigments. It raises the apparent melting point of emulsions ensuring cost-efficient use of ingredients. BENTONE GEL EUG V MB enhances skin-feel by masking greasy or tacky components and imparts a pleasant residual silkiness. Being thermostable, it provides viscosity control and raises the melting point of emulsions. BENTONE GEL EUG V MB is suitable for use in sun care, creams, lotions, emulsions and other skin care formulations where it contributes to stability and a smooth feel.